Talking About Environmental Issues
If you’re a someone who helps people connect, care and take action for nature, this page is for you.
Explore different ways of communicating about environmental issues with these free guides. Each provides a summary of key research and ideas from psychology and social science.
Attention framing
Why noticing matters, how it builds connection and why small moments of attention can shape care and action of time.
Loss framing
Why loss-based messaging gets attention, where it backfires and how to avoid leaving people feeling overwhelmed or powerless.
Love framing
How connection, awe and care can create longer-lasting environmental engagement than guilt or obligation alone.
Hope framing
Why grounded hope matters in environmental communication, how it builds resilience and why agency matters more than forced positivity.
Agency framing
Why people need to feel capable of making a difference and how specific, visible action helps build momentum.
