Communicating Nature and Environmental Issues
Good communication doesn’t just transfer information - it helps people notice, connect and feel part of what’s possible.
These short communication guides explore different ways of framing environmental conversations - including attention, hope, loss, love and agency. They bring together ideas from psychology, behaviour change, nature connection and science communication in practical, accessible ways.
The guides are designed for educators, communicators, community groups, conservation organisations and anyone helping people connect more deeply with birds and the living world around them.Good communication doesn’t just transfer information. It helps people notice, connect and feel part of what’s possible.
Resources
Attention framing
Why noticing matters, how it builds connection and why small moments of attention can shape care and action of time.
Loss framing
Why loss-based messaging gets attention, where it backfires and how to avoid leaving people feeling overwhelmed or powerless.
Love framing
How connection, awe and care can create longer-lasting environmental engagement than guilt or obligation alone.
Hope framing
Why grounded hope matters in environmental communication, how it builds resilience and why agency matters more than forced positivity.
Agency framing
Why people need to feel capable of making a difference and how specific, visible action helps build momentum.
